Impossible? New Veggie Burgers Make a Run at Beef

May 31, 2019 -- Imagine you’re about to bite into a decadent-looking burger. You inhale the aroma of grilled meat, note the enticing char, anticipate that first juicy mouthful. Take a bite and savor the umami richness. The heat and the smoky flavor are there. It’s perfectly dense and sublime.

Now imagine learning you’ve just eaten a veggie burger.

That’s the idea behind “meat analogue” products like the Impossible Burger and Beyond Meat. They claim to make vegan burgers that would satisfy even a sworn carnivore. They also aim to save the planet by reducing the environmental impact of cattle farming. And, they’re becoming big business.

Shaneka Young